In August 2015, the Ministry of Higher Education (MoHE), Malaysia launched a collaborative effort with the Ministry of Tourism and Culture known as the Malaysia 101 Edutourism Packages during the Higher Education Week Malaysia (HEWM2015). These packages provide opportunities for higher education institutions to introduce not only their educational programmes and research products but also their venues and surrounding areas in a more comprehensive and holistic manner that will also benefit the tourism industry. Edutourism embraces travelling with the intention of combining leisure and learning, such as attending classes, and going on guided tours to expand one’s horizon, satisfy curiosity and achieve other learning goals in a uniquely natural, historical and multi-cultural environment. Pekan is a suitable location for edutourism as it is rich in history and reportedly the oldest township in Pahang. Delegates to the conference will have the chance to experience the Royal Town of Pahang and visit the Sultan Abu Bakar Museum, which is a repository of historical and cultural artefacts or admire the beautiful architecture of the Sultan Abu Bakar Palace, the official residence of the state’s sultan. The Royal Pahang Silk Weaving Centre, which has been in operation for 200 years, introduces visitors to the various range of silk products as well as the art of hand-woven silk craftsmanship. Delegates may also like to visit the Watercraft Gallery to look at various water crafts that were used as mode of transport and to carry goods into and out of Pekan through time as Pekan is located at the mouth of the Pahang River.